Case Study: Bricolando.ro

Building a Strong and Sustainable Brand in Record Time

Discover how Bricolando.ro became a top DIY eCommerce destination in just one month—through strategic branding, powerful SEO, and user-focused design.

Background

Bricolando.ro was born from a bold vision: to become Romania’s go-to platform for DIY enthusiasts, with a focus on sustainable products and solutions. The challenge? Build the brand and digital ecosystem from scratch—within just one month.

To deliver this ambitious goal, Zylaris Group implemented a fully integrated approach. This began with market research and extended to brand development, SEO, social media, and an optimized eCommerce platform—crafted for performance and growth.

Goals & Solutions Implemented

1. Market Research & Strategic Structuring

• Analysed industry trends, competitor offerings, and consumer behaviours.

• Built data-driven product categories tailored for the DIY community.

• Enhanced navigation with a logical, user-friendly site structure.

2. Creating a Distinct Brand Identity

• Defined brand mission, values, and tone—highlighting sustainability and creativity.

• Designed a cohesive visual identity including colour palette, typography, and visual elements.

• Developed a Brand Playbook for consistency in all communications and partnerships.

3. Developing an Intuitive Online Store

• Built a seamless eCommerce interface optimized for mobile and desktop.

• Improved checkout experience, reducing drop-off and boosting conversions.

• Focused on ease of discovery and fast load times.

4. SEO & Content Optimization

• Enhanced on-page SEO: clean URL structure, compelling meta descriptions, and keyword-rich category pages.

• Created high-value content around DIY tutorials and sustainable living to boost organic traffic.

5. Building a Social Media Presence

• Launched a consistent content plan across platforms.

• Used visual storytelling and educational content to foster community.

• Strengthened brand awareness through targeted messaging and engagement strategies.

Results & Impact

• ✅ Improved product visibility and discoverability through strategic category design.

• ✅ Boosted organic traffic with SEO optimization and relevant content.

• ✅ Increased conversion rates due to an enhanced shopping experience.

• ✅ Built an engaged digital community via social platforms.

• ✅ Achieved consistent branding across all channels with the Brand Playbook.

In just one month, Bricolando.ro went from concept to becoming a leader in Romania’s DIY eCommerce market—setting a new standard in fast, sustainable digital brand development.

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